Out Compact Discs
you go to my music page, you'll notice that all of my music is offered
download, and my latest album is available on all of the major music
subscription services. In 2016, music streaming services
finally surpassed CDs to become the most
popular way in which people buy music, but CD sales have been declining
dramatically since the early 2000's.
main reason for the decline, as it pertains to polka music sales, is an aging target market. Whereas
polka music fans used to buy CDs to listen to at home and while
traveling in the car, many of them have now moved into senior
residences and no longer travel. They're not going out and following
bands like they used to, and therefore no longer buying recorded music.
Cookie-cutter, beer-drinking polka CDs still sell to the general public
Oktoberfests, but the discerning polka music market that once thrived
has dwindled to the point where it's no longer
economically viable for most local polka bands to manufacture CDs. Polka music distribution has always
behind the rest of the music industry by about fifteen years, so
compact discs will reign unchallenged in the polka market for
a number of years yet. But the bands that will be making most of the
CD sales are the traveling bands who can spread their points of sale
across multiple festivals around the country. Local bands, who once
relied on a thriving local fan base, are now facing up to a 75%
reduction in compact disc sales compared to just fifteen years ago.
My next recording, which I estimate will be released around the
beginning of June, will likely be my last compact disc release. From
then on, my music will be released via digital distribution only, which
means it will be available through online music streaming services and
nowhere else. There's always a possibility of an unknown factor causing
enough of a local sales bump to have me rethink my position on
manufacturing CDs, but I'm not counting on it. My latest album is being
enjoyed by music service subscribers all over the world, and that suits
me just fine.